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NGWE HSAUNG

     I would like to introduce  the newest beach destination in Myanmar. Among all the beautiful beaches in  Myanmar, it is the newest beach and that name was Ngwe Hsaung." Ngwe "means" Silver "so it can be called Silvery beach. It is situated about 30 miles from Pathein, the capital city of Ayeyarwaddy Divisian where the traditianal umbrella and clay pot painting  workshops  are  located.

 


      It is accessible 5  hours drive from Yangon. It can be  reached by car or river by Ayeyarwaddy Delta Queen. Ngwe Hsaung , a  beach resort of Myanmar can be called Myanmar's Langkawi. Langkawi is the famous beach in Malaysia. The whole beach af Ngwe Hsaung is approximately 9- Miles long and bordered by tall , green palms, swaging gently in the breeze. As it is 9 miles long, it is listed among South -East Asia's top beach resorts. It was established on 3 January 2000 and formally opened on 11 March 2000.

     Ngwe Hsaung beach is not only pleasant but also full of many beauties on its shore. Especially, a large number of coconut palms can be seen at the beach Hermit crabs and red crabs may be seen moving slowly and looking towards the sea. There were forests and wildlife conservation programmes in Ngwe Hsaung. Rare birds such as silver - head falcon, eagle and falcon plus rare species of aquatic creatures can be found in Ngwe Hsaung region. On the way to Ngwe Hsaung, there is an Elephant Camp in un spoilt jungle. The beauty at the rocks in Ngwe Hsaung can be found on lover's Island to which one can reach walking along the beach. A beautiful sunset of the Bay of Bengal can be viewed from the Lover's Island. There is also a pagoda named. Kyauk Maumghnama (brother and sister rocks). There are also another two Hsutaungpyi pagodas on two rocks sticking out. into the sea.
There is no quicksand on the beach so the visitors can enjoy strolling along the beach, playing football, and volleyball, cycling, riding an horses, riding on bullock-cart. Those visiting Ngwe Hsaung can enjoy the benefit of health by swimming in sea water and having various kinds of sea food.
     Ngwe Hsaung Beach is close. to Chaungtha Beach. It is accessible by waterway from Chaungtha.In the near future, Ngwe Hsaung can be seen as a big city that earns foreign exchange for the country most. At present, out of 20 hotels in Ngwe Hsaung beach, 16 are operationa1. Hotels have been built in the four-miles area of the northern part of the beach and thus natural1y beauty of the remaining five mile area is kept intact. Systematic investment will surely make Ngwe Hsaung beach a beauty queen of the Bay of Bengal. (The objectives of the development vision plan of Ngwe Hsaung beach are to enable the people to take a rest and recreation in Ngwe Hsaung peacefully and boost the tourism industry) There will be 19 bridges on 30-miles long Pathein-Ngwe Hsaung road. The bridge across Ngawun River is under construction for better transport. Pathein Airport is being extended in Pathein Township. So, Ngwe Hsaung, under the guidance of the Head of State, is developing from a fishing village to a bustling place.
     Nowadays, tourist industry is booming amazingly in the region. In 2001, a total of 21,777 visitors including 20.954 Myanmar citizens and 823 foreigners visited Ngwe Hsaung. In 2002, 22,636 people - 19,084 Myanmar citizens and 3,552 foreigners visited there.

     There are some self-evident economic social benefits from tourism employment. The possible benefits from the beach are increase in income local people by selling their local products such as dried fish and fish paste and goods ornamented with sea mulluse and oyster shells. But also it can increase in foreign exchange earnings and improve in economy by investing. Many improvements can be seen in there such as improvement in road and infrastructure and social services

      On the other hand, there has also been a negative impact on the beach. Environment damaged caused by constructing new buildings and roads. Tourism seems to be a big earner of foreign currency but the effective economic gains by the local nations are usually rather less than might be expected. Valuable foreign exchange is lost by importing foreign goods and other luxury goods. Inflation in prices can be occurred in local communities.
      This stage Ngwe Hsaung Beach project is just in the involvement stage. So, it is very important to establish appropriate organization and decision making processes for this project. Even though Ngwe Hsaung is much covered in domestic media, it is also still required to advertise to read an increased and regular volume of visitors. The basic infrastructure is also improving day after day like transportation system, telecommunication system, hotels with many facilities. Besides all these things, visitors can enjoy the delicious sea foods after playing water sports. They also can experience the Elephant riding in the nearby primary forest camp. Shopping can be done easily in Ngwe Hsaung but lovely local souvenirs only like mothers of pearls.
      So, we believe that Ngwe Hsaung will be in the development stage in the near future with large number of visitors are attracted.
 


Strength

 - Starting from local tourism boom followed by expatriates and diplomats.

- Target markets become gradually high potential in international market.

- Government drive to promote Ngwe Hsaung not only one of the successful tourist destination but also encourage the private sector by running luxury river cruises named Delta Queen.

- International standard hotels are already built in Ngwe Hsaung.

- Un spoilt beach, underwater creature, elephant camp nearby  and Padaung Village make Ngwe Hsaung a unique destination with unlimited potentials for tourism development.

 Weakness

 - Infrastructure remains a major constraint for rapid destination development.

- Government should provide basic infrastructure i.e; bridges, roads, water supply, telecommunications.

- Besides accommodations still limited as the hotels are under construction.

- There is few entertainments activities rather than any other beaches.

- Market demand is still low due to low publicities.

- Skill labour shortage.

Opportunities

 - There are investment opportunities (hotels, resorts) in these areas for interested investors.

- Tourists can enjoy strolling along, the un spoilt beach, cycling, riding bullock carts, fishing, scuba diving, etc.

- Creating employment opportunities especially for local people and upgrading the small, locally own business.

Threats

 - There is still a low awareness of Ngwe Hsaung is a beach destination and above is the bad publicity and poor image created by some unfriendly media.

- Another threat is being situated similar beaches like Chaungtha and Ngapali nearby.

 



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